I got tired of taking the same phone call.

I started Cardio Online Superstore in 2018, after trying to buy a treadmill myself. I got a chat bot, 45 minutes on hold, and finally someone who knew less about treadmills than I did.

8 years on, we've sold thousands of treadmills, from most of the big brands in Australia, at every price. And because we're the ones answering the phone, we hear what happens to them after they're delivered.

A belt that starts to stick. A deck that feels narrow once you're tired. A motor that struggles to hold pace for a heavier runner. A warranty that turns out to cover less than the box suggested.

There was always a catch. One brand had a good price and a warranty that didn't help when you needed it. Another had a great motor and a slow screen. The ones without a catch cost a small fortune.

So every recommendation was a compromise, and we were the ones who took the call about it 18 months later. We fought those claims hard and won plenty. But we were always arguing inside someone else's terms, on someone else's timeline.

So we built the treadmill I'd been trying to find for our customers. That's ON:PACE.

When something goes wrong now, there's nobody else to ring. The warranty is ours, the process is ours, and the answer comes from us.

Tristram, founder